Hello there!

I’m Lauren – a Demo Strategy & GTM Enablement leader with a passion for storytelling and turning product complexity into clear, compelling narratives. I thrive on pushing creative boundaries and always seek innovative approaches. My love for data is evident in the way I harness data-driven insights and KPI frameworks to build enablement programs that move the needle.

With over 20 years in the tech industry, I’ve honed a customer-centric approach to demos and enablement, specializing in community and relationship building. My forte lies in standardizing storytelling and building scalable programs that translate complex value propositions into narratives that resonate with prospects, customers, and internal teams alike.

Today, I lead Demo Strategy & GTM Enablement at Ironclad, where I built the company’s demo and enablement program from the ground up — contributing to roughly $33M in ARR across a 2,000+ customer base. I’ve also had the honor of delivering keynotes, including my first at WITness Success, and I serve on the Board of Amplify.