Since joining Ironclad, I’ve built the company’s demo strategy and GTM enablement program from the ground up — work that has directly supported roughly $33M in ARR across a 2,000+ customer base.
What I’ve built
- Standardized demo storytelling and introduced structured intake and KPI frameworks adopted across GTM teams
- Embedded enablement directly into GTM workflows to improve consistency and speed to value
- Led localization of demo and education assets to support international expansion
Speaking & community
I delivered my first keynote, “I’m too Old for this Sh*t: Breaking the Cycle of Burnout, Overwork, and Silent Pressure,” at WITness Success (For Women in Tech and Our Allies) — a talk on why more effort isn’t the answer to burnout, and how to stop tying yourself in knots trying to be enough.
Read the recap and reactions from the room on LinkedIn.
I also serve as a Board Member for Amplify, a nonprofit that amplifies the voices of developing leaders from historically excluded communities in tech — including on the basis of race, gender identity, sexual orientation, and ability — through community, mentorship, and professional development.
Background
Before Ironclad, I spent years in content marketing and evangelism roles at DocuSign and Symantec, building community and content programs that turned customer insight into product and messaging direction. You can explore some of that earlier work on this site’s Content and Evangelism pages.